Dr. Winojith Sanjeewa is a distinguished academic and educator, currently serving as
Lecturer in Marketing at York St John University. He is also the Course Leader for the Events
and Experience Management BA (Hons), where he plays a pivotal role in shaping curriculum
and guiding students toward successful careers in the creative and service industries.
With over 17 years of teaching experience across the UK, India, and Sri Lanka, Dr. Sanjeewa
brings a rich international perspective to his work. His academic journey is equally diverse,
holding a PhD from the University of Leeds, a BA from the University of Peradeniya, and an
MA in Applied Theatre from York St John University. This interdisciplinary foundation
informs his innovative approach to teaching and research, blending marketing theory with
cultural and social insight.
Dr. Sanjeewa’s expertise spans marketing, events, hospitality, and tourism management, with
a particular focus on social media, content branding, customer experience, and the
intersections of identity, inclusion, and heritage. His research interests are deeply rooted in the
lived experiences of marginalised communities, especially within BMEA (Black and Minority
Ethnic and Asian) and LGBTQ+ contexts.
