Dr. Prasad Siba Borah, Ph.D. is an associate professor in the School of Management at Jiangsu University, China. He has authored and co-authored more than 20 research papers published in leading peer-reviewed academic journals including ESCI and SSCI(Q1). Some of his research findings are published in top-cited academic journals under famous academic publishers such as Elsevier, Wiley-Blackwell, Emerald Publishing Limited, etc. He is also role as the lead editor for a book “Selected Cases on Management” by Tsinghua University Press. He is a reviewer and editorial board member for various peer reviewd academic journals.